Company founder Ash Pahwa, Ph.D. is considered an industry pioneer in the technologies which made CD and DVD recording possible. After creating CD-Gen and CD-Arch software for pre-mastering and mastering, he went on to develop the real-time MPEG-1 encoder card products Apollo and MPEG Camera. He led the development team which produced the company's widely-used Apollo Expert MPEG-2 encoder card for the OEM market. Dr. Pahwa is also at the forefront of MPEG-7 commercialization and is a member of the standards committee. He is the co-author of the NAB 2004 presentation, "Content Search & Extraction via MPEG-7".

Dr. Pahwa has lectured on MPEG, DVD, and CD technologies at Oxford University, UCLA, and USC. He has been a consultant to various Fortune 500 companies, including Oracle, Xerox, AT&T Bell Laboratories, and General Electric. He is the author of the book, "CD-Recordable Bible" (Pemberton Press, 1994). Dr. Pahwa has been invited to make presentations at various industry conferences including COMDEX, CD-ROM Expo, Microsoft CD-ROM, AIIM, FCC, VideoExpo, Digital Hollywood, Multimedia Expo, FOSE and ONLINE/CD-ROM. He is listed in "Who's Who in the Frontiers of Science and Technology".

Dr. Pahwa earned a Bachelor of Engineering (HONS) degree from the Birla Institute of Technology and Science in Pilani, India (1975); a Post Graduate diploma in Computer Science from the University of Roorkee in Roorkee, India (1976); and a Master of Science in Computer Science from the University of Kansas (1978). In 1984, he earned his Ph.D. in Computer Science at the Illinois Institute of Technology in Chicago.